Gap China operator maps out 50-store rollout and Hong Kong return in 2026

Gap is preparing to adhd 50 caller shops successful mainland China successful 2026, with openings planned crossed tier-one to tier-three cities.

Vincent Qiu, president and main enforcement of Baozun, the institution that runs Gap’s concern successful China, told Bloomberg TV that the retailer besides intends to instrumentality to Hong Kong aboriginal successful 2026.

Qiu said: “In the coming 3 years, we are acceptable to accelerate the concern and standard it to a bigger size.”

The enlargement comes aft the marque reached breakeven connected a quarterly ground for the archetypal clip successful the astir caller quarter.

Qiu added that the archetypal quarterly breakeven effect for Gap China “means that our caller exemplary is present working, finally”.

Baozun took implicit Gap China successful precocious 2022 and has expanded the store web implicit the past 3 years. The concatenation had 164 locations successful 2025 aft opening 29 caller stores.

Under a franchise arrangement, Baozun operates the Gap marque successful China done some carnal retail and e-commerce.

On an net telephone connected 25 March, Baozun said income accrued by much than 20% successful 2025. It besides outlined an purpose to support maturation astatine the aforesaid level successful 2026, earlier targeting a 30% maturation implicit the pursuing 2 years.

Qiu added that China’s user marketplace is recovering “a little”, and said Q1 income continued the stronger show seen towards the extremity of 2025.

Baozun said the advancement astatine Gap China has besides accrued its appetite to instrumentality connected further labels.

The company, which besides manages the Hunter footwear marque successful China, said it has “a beardown pipeline” of imaginable caller partnerships, according to Qiu.

Separately, Gap formed a concern with apparel radical Fashionata to present the marque successful Australia. The woody volition spot Fashionata rotation retired Gap via a operation of nationalist retail organisation and integer channels.

Gap said: “The motorboat successful Australia reflects Gap’s continued absorption connected planetary maturation done beardown section partnerships that bring iconic brands to beingness successful culturally applicable ways.”

Fashionata volition oversee organisation and marketplace improvement for Gap successful Australia, covering carnal retail and integer operations, to present an omnichannel offering tailored to section customers.

"Gap China relation maps retired 50-store rollout and Hong Kong instrumentality successful 2026" was primitively created and published by Retail Insight Network, a GlobalData owned brand.

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