FSR’s Parent Company Rebrands as Arrowfly

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After much than 2 decades operating arsenic WTWH Media, the B2B publishing institution down a increasing portfolio of commercialized publications and events—including FSR magazine and the QSR Evolution Conference—has a caller name.

The institution announced Monday that it has rebranded arsenic Arrowfly. The determination is simply a connection connected however its concern has evolved extracurricular of accepted publishing and into a media, events, and selling level serving professionals crossed engineering, healthcare and beingness sciences, and food, retail, and hospitality.

The company's idiosyncratic publications, media brands, and events volition proceed operating nether their existing names.

The rebrand follows respective years of maturation for the company, including a strategical concern with backstage equity steadfast Mountaingate Capital successful 2022 and a bid of acquisitions that expanded its beingness crossed healthcare, engineering, foodservice, and elder care. The assignment of CEO Matt Logan past twelvemonth besides marked the opening of a caller section for the organization.

"We built this institution by earning the spot of professionals successful industries wherever editorial authorization matters," Logan said successful a statement. "The sanction is new, but the instauration is the same: editors who talk each industry's language, events that link buyers and sellers who would ne'er conscionable otherwise, and communities that professionals trust connected for the penetration and quality they request to marque existent decisions. Arrowfly gives america a marque that matches the standard and ambition of what we person become."

Arrowfly oversees much than 40 manufacture media brands and produces much than 45 events annually. The institution said its absorption volition beryllium bringing unneurotic nonrecreational communities done journalism, marketplace intelligence, and in-person experiences.

Another portion of that strategy is Clara, the company's proprietary selling platform. The strategy provides advertisers with real-time show dashboards that way engagement, assemblage quality, and conversions arsenic campaigns are running.

For readers and lawsuit attendees, small volition alteration speech from the firm name. Publications and conferences volition clasp their existing brands. Arrowfly volition service arsenic the umbrella enactment down them.

Read the afloat property merchandise for much details. 

The station FSR's Parent Company Rebrands arsenic Arrowfly appeared archetypal connected FSR magazine.