Deckers Brands hits historic $1bn Q1 sales driven by HOKA, UGG

During the archetypal 4th of fiscal twelvemonth 2027 (Q1 FY27) ended 30 June 2026, Deckers Brands' nett income roseate 5.7% to $1.02bn, compared to $964.5m successful the aforesaid 4th past year.

On a changeless currency basis, gross accrued 4.8%. HOKA posted the astir important marque gain, with income rising 7.7% to $703.5m, portion UGG income grew 4.9% to $278m.

Sales for different brands decreased by 18.1% to $37.9m.

Looking astatine income channels, direct-to-consumer (DTC) gross saw double-digit growth, rising 13% to $352.8m, boosted by a 6.8% summation successful comparable DTC sales. Wholesale gross was up 2.2% to $666.7m.

From a determination perspective, home income accrued by 3.2%, reaching $517.4m, portion planetary income climbed 8.4% to $502.1m.

Deckers Brands president and CEO Stefano Caroti said: "Deckers delivered a coagulated commencement to the fiscal year, surpassing $1bn of archetypal 4th gross for the archetypal time. This show reflects the continued spot of HOKA and UGG, with increasing planetary request arsenic some brands widen their scope done compelling merchandise innovation.

"As we physique deeper connections with consumers crossed geographies and channels, we stay focused connected advancing our premium brands and executing with subject against our agelong word strategies."

Deckers Brands' cardinal show successful Q1

During the quarter, the company's gross borderline improved to 56.4%, continuing an upward inclination from 55.8% a twelvemonth ago.

However, operating income fell somewhat to $155.3m from $165.3m, arsenic selling, general, and administrative (SG&A) expenses accrued to $419.9m.

Diluted net per stock edged up to $0.94, compared to $0.93 successful the erstwhile archetypal quarter.

Capital allocation successful the 4th included the repurchase of astir 3.3 cardinal shares for a full of $338.2m, astatine an mean terms of $103.79 per share.

As of 30 June 2026, Deckers reported $4.7bn remaining nether its banal repurchase authorisation.

Fiscal 2027 outlook

For the fiscal twelvemonth ending 31 March 2027, Deckers maintained its full-year consolidated income outlook astatine $5.86bn to $5.91bn.

The institution continues to expect HOKA income to turn by a low-double-digit percent and UGG by a mid-single-digit percent versus past year.

The institution revised its gross borderline forecast upwards to somewhat supra 56.5%, and its operating borderline is besides present expected to somewhat transcend 21.5%.

SG&A is anticipated to stay astir 35% of sales.

Deckers besides accrued its diluted net per stock guidance to a scope of $7.35 to $7.50, an betterment of 5 cents implicit its anterior projection.

"Deckers Brands hits historical $1bn Q1 income driven by HOKA, UGG" was primitively created and published by Just Style, a GlobalData owned brand.