De Bethune Taps Antoine Pin as CEO

PARIS — De Bethune has tapped Antoine Pin arsenic main enforcement officer.

The Swiss watchmaker was founded successful 2002 by Denis Flageollet and David Zanetta, the second leaving the marque successful 2017. Named aft a French nobleman and precision horology buff of the Enlightenment era, the institution is headquartered successful L'Auberson, a colony successful the Jura mountains.

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Flageollet said the caller enforcement was coming successful "with a profound respect for what we person built implicit the years."

"From our precise archetypal conversations, I was struck by [Pin's] knowing of our culture, our independency and our imaginativeness of watchmaking," the laminitis continued. "We stock the aforesaid conviction: to sphere the essence of De Bethune portion giving it each means to grow."

Since its creation, De Bethune has developed 31 calibers and registered 8 patents. A bulk involvement successful the institution was acquired successful 2021 by American radical WatchBox, which was renamed The 1916 Company successful 2023.

Justin Reis, who is enforcement president and cofounder of The 1916 Company and serves arsenic president of the committee of De Bethune, said Flageollet has "pursued a profoundly idiosyncratic imaginativeness of watchmaking" done the brand.

"His independency of mind, his uncompromising standards and his determination to propulsion the boundaries of originative look person produced a maison dissimilar immoderate other," Reis added. "Antoine brings the experience, the sensitivity and the heavy appreciation of trade that this adjacent section demands. We are convinced that their complementary strengths volition beryllium a tremendous plus for the aboriginal — and the continued independency — of De Bethune."

The caller CEO said that "what has ever fascinated [me] astir De Bethune is the integrity of the attack and the strength of its ambition."

"Denis seeks to recognize the satellite done watchmaking, and to explicit its beauty. That vision, joined to an uncompromising modular of horological mastery, has produced thing genuinely singular," Pin continued. "I americium joining the maison with existent humility and genuine enthusiasm — to lend to its development, reenforce its foundations and enactment its semipermanent future, without ever compromising what gives De Bethune its spot and its identity."

Most precocious CEO of Tag Heuer, which helium exited successful January, Pin antecedently led Bulgari's ticker concern unit. Prior to that, helium was astatine Zenith, wherever helium started arsenic planetary selling manager earlier going connected to negociate immoderate of its planetary markets, including the U.K., Japan and South Korea.