DA Davidson Lowers its Price Target on Harley-Davidson, Inc. (HOG) to $25 and Maintains a Buy Rating

Harley-Davidson, Inc. (NYSE:HOG) is among the 12 Best Consumer Stocks to Buy According to Wall Street.

On February 12, 2026, DA Davidson lowered its terms people connected Harley-Davidson, Inc. (NYSE:HOG) to $25 from $30 and maintained a Buy rating. The steadfast said fourth-quarter results and fiscal 2026 guidance came successful good beneath expectations, but noted management’s wide committedness to making 2026 a turnaround year, including what it described arsenic “laying down the hammer” connected inventory cleanup.

On February 11, 2026, BMO Capital expert Tristan Thomas-Martin besides reduced his terms people connected Harley-Davidson, Inc. (NYSE:HOG) to $24 from $30 and kept an Outperform rating. He said the archetypal 2026 guidance disappointed owed to unit from “reset” actions specified arsenic transmission right-sizing, a slower HDFS ramp, and efforts to fortify the trader network. BMO added that reversing anterior strategical moves appears tenable and that shares could find enactment until much elaborate updates are provided.

Harley-Davidson, Inc. (NYSE:HOG) reported fourth-quarter gross of $496 cardinal connected February 10, 2026, supra the $479.83 cardinal statement estimate. CEO Artie Starrs said the institution is taking deliberate steps to stabilize operations, rebuild trader confidence, and align wholesale shipments with retail demand. He acknowledged near-term results bespeak these changes but expressed assurance successful the reset and the company’s semipermanent net and cash-flow potential.

Harley-Davidson, Inc. (NYSE:HOG) manufactures and sells motorcycles globally done its Motor Company, LiveWire, and Financial Services segments.

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