Cranswick invests in UK pork firm The Jolly Hog

UK nutrient elephantine Cranswick has acquired a involvement successful The Jolly Hog, a section concern focused connected "higher welfare" pork.

In a statement, the companies said Cranswick volition beryllium The Jolly Hog's "long-term manufacturing partner".

The fiscal presumption of the woody were not disclosed. A filing with Companies House, the UK concern register, said Cranswick's involvement successful The Jolly Hog is much than 25% but little than fractional the business.

Publicly listed Cranswick is 1 of the largest suppliers of pork products successful the UK, supplying retail and foodservice customers successful the country.

The Jolly Hog, acceptable up successful 2007 by brothers Olly, Max and Josh Kohn, sells sausage and bacon products to UK retailers.

In the statement, Cranswick said The Jolly Hog would attain "a stronger level for maturation done accrued capacity, greater proviso information and entree to world-class method expertise".

Jim Brisby, Cranswick's main commercialized officer, added: "The Jolly Hog is simply a marque with a wide purpose, a loyal pursuing and a estimation for delivering exceptional products."

The Jolly Hog is based successful Bristol successful south-west England. The concern volition beryllium "independently tally from the aforesaid squad and HQ", the connection read.

The 3 brothers issued a associated connection successful which they said the woody was "a large milestone for our business".

They added: "With Cranswick alongside us, we person the investment, expertise and manufacturing capableness to standard faster without compromising connected the quality, flavour oregon values that specify our brand."

Cranswick reports its revenues done 5 concern units. Convenience products – including sous vide lines and Mediterranean foods similar halloumi – is the largest part by income and accounted for 35% of the company's £2.98bn ($3.98bn) income successful its twelvemonth to 28 March.

Sausages and bacon merchandise beryllium successful Cranswick's Gourmet Products business, which generated 19.7% of the group's revenues during the year. The unit's income roseate 15.3%, helped by the acquisition of UK sausage supplier Blakemans.

"Cranswick invests successful UK pork steadfast The Jolly Hog" was primitively created and published by Just Food, a GlobalData owned brand.