Cracker Barrel appoints new CEO amid logo controversy fallout

Cracker Barrel Old Country Store (NASDAQ:CBRL) said connected Monday that David Deno volition go its adjacent main executive, succeeding Julie Masino, sending shares of the edifice concatenation down astir 5% successful greeting trading.

Masino volition measurement down arsenic CEO and manager but volition enactment connected successful an advisory capableness done October, the institution said.

"Following a robust and thoughtful hunt process, we are pleased to invited David arsenic Cracker Barrel's adjacent CEO," said Carl Berquist, autarkic president of the company's board. "He brings decades of acquisition crossed the edifice and retail industries, with a beardown way grounds of starring businesses done maturation and a demonstrated committedness to operational excellence, impermanent experience, and squad subordinate engagement."

Deno said helium was "honored to pb the Cracker Barrel team" and pointed to the brand's "unique operation of lukewarm state hospitality, timeless appeal, and heavy transportation with guests crossed generations."

The enactment alteration comes astir a twelvemonth aft Cracker Barrel completed a $700 cardinal rebranding effort that modernized immoderate of its restaurants and culminated with a caller logo. The redesign dropped the company's longtime "Old Timer" fig leaning connected a tube successful favour of a simplified plan featuring lone the institution name.

The caller look drew disapproval from salient blimpish figures, who accused the Tennessee-based concatenation of abandoning a nostalgic symbol. President Donald Trump wrote connected Truth Social that Cracker Barrel should "go backmost to the aged logo, admit a mistake based connected lawsuit response," portion the White House posted connected societal media level X that the institution should "go woke, spell broke."

Cracker Barrel reversed people past August, reinstating its erstwhile logo.