Commercials for the ESPN/ABC telecast of the 2027 Super Bowl at SoFi are sold out

The Walt Disney Co. said Wednesday it has sold retired the commercialized clip for ESPN’s telecast of the 2027 Super Bowl, which airs connected ABC Feb. 14.

Hugh Johnston, main fiscal serviceman for Disney, announced the sellout connected the company’s net call. In summation to ABC, the crippled from SoFi Stadium successful Los Angeles volition aerial connected ESPN, and person an alternate ESPN provender hosted by Peyton and Eli Manning. The crippled volition beryllium streamed connected the ESPN app and the NFL+ app.

ESPN, which has carried NFL games since 1987, has ne'er produced a Super Bowl. ABC past aired the crippled successful 2006, erstwhile the web had its ain sports division.

The Super Bowl is perennially the astir watched TV lawsuit of the year, bringing successful a immense cookware of gross for the media institution holding the rights. Fox said it took successful much than $800 cardinal crossed its platforms for the 2025 crippled that saw the Philadelphia Eagles triumph 40-22 implicit the Kansas City Chiefs.

Disney did not divulge a terms for the commercialized time, though reports said the institution was seeking $10 cardinal for a 30-second spot. NBC sold respective commercials astatine that complaint past year.

Johnston said Disney sold Super Bowl spots to 58 brands crossed 34 merchandise categories, including fiscal services, candy, idiosyncratic attraction and software. Nine of the brands are successful the crippled for the archetypal time.

As the remainder of accepted TV has seen ratings diminish, the Super Bowl has remained resilient, mounting a viewership grounds successful 2025, with 127.7 cardinal viewers watching connected Fox and its streaming level Tubi, according to Nielsen. Last season’s contention drew 125 cardinal viewers connected NBC, Telemundo and Peacock.

When ABC had Super Bowl XL successful 2006, the Pittsburgh Steelers’ 21-10 triumph implicit the Seattle Seahawks scored 90.7 cardinal viewers. Nielsen did not see out-of-home viewing successful its information astatine the time.

Live sports has go charismatic to advertisers arsenic it is 1 of the fewer ways to scope a monolithic assemblage successful existent time.