CEO Sells 120,000 Shares of Porch Group Stock Worth $1.2 Million

Transaction summary

Transaction worth based connected SEC Form 4 weighted mean acquisition terms ($9.78); post-transaction worth based connected May 20, 2026 marketplace adjacent ($9.78).

Key questions

• How does this merchantability comparison to Ehrlichman's humanities selling pattern?
  The existent transaction size of 120,368 shares aligns intimately with Ehrlichman's humanities mean merchantability size of astir 112,700 shares, indicating a continuation of regular liquidity actions alternatively than a alteration successful selling cadence.

• What is the intent of this circumstantial sale, and does it bespeak a discretionary decision?
  This merchantability was required by the issuer astatine its predetermination (without immoderate discretion by the reporting person) nether a sell-to-cover method arsenic the sole means for program participants to fulfill taxation withholding obligations successful transportation with the colony of performance-based restricted banal portion awards that vested connected April 7, 2026. As antecedently disclosed, the issuer has confirmed its intent to settee vested shares of communal banal for these awards successful respective transactions implicit astir 45 days, betwixt April 7, 2026 and May 21, 2026, to trim marketplace impact.

• How did the merchantability interaction Ehrlichman's ownership stake?
  The transaction reduced Ehrlichman's nonstop holdings to 15,972,080 shares, with his indirect holdings via West Equities, LLC remaining unchanged astatine 6,416,712 shares.

• Is the transaction supported by existent marketplace valuation and trading levels?
  The weighted mean merchantability terms was astir $9.78 per share, which was somewhat supra the May 20, 2026 marketplace adjacent of $9.74, suggesting execution adjacent prevailing marketplace conditions, with the banal down 3.04% implicit the past twelvemonth arsenic of the transaction date.

Company overview

* 1-year show is calculated utilizing May 20, 2026 arsenic the notation date.

Company snapshot

• Offers a bundle level for location services companies and security providers, including brands specified arsenic Floify, HireAHelper, ISN, iRoofing, Palm-Tech, Porch.com, Rynoh, V12, American Home Protect, Elite Insurance Group, and Homeowners of America.

• Generates gross done vertical bundle solutions and property-related security products, leveraging proprietary platforms and risk-bearing security operations.

• Serves location inspectors, homebuyers, homeowners, moving companies, security and warranty providers, and related work providers crossed the United States and Canada.