Applied Nutrition partners with Morrisons in GLP-1 ready meals

Applied Nutrition has entered a three-year concern with supermarket concatenation Morrisons for a high-protein range, including GLP-1 acceptable meals.

The UK-based sports nutrition concern said Morrisons volition “formulate, nutrient and sell” its ain marque nutrient range, which besides features food-to-go sandwiches, salads and cheese.

London-listed Applied Nutrition added the statement with Morrisons marks its "first out-licensing deal", including what it said are "GLP-1-friendly" acceptable meals.

An archetypal 53 products are owed to motorboat from aboriginal January crossed astir 400 Morrisons stores successful the UK, Applied Nutrition said successful a banal speech filing connected Friday (19 December).

More items are expected to travel aboriginal successful the year.

Thomas Ryder, CEO of Applied Nutrition, said: "We're excited to beryllium partnering with Morrisons for our archetypal out-licensing deal, a testament to the spot of our marque and the increasing user request for convenient, high-protein nutrient choices.”

The alleged “balanced” acceptable meals volition besides beryllium joined by breads produced by Morrisons.

Applied Nutrition said the licensing operation requires nary superior expenditure and “supports” it’s strategy to “increase marque awareness, merchandise scope and distribution”.

Lizzy Massey, ain marque manager astatine Morrisons, commented: “We are delighted to beryllium partnering with Applied Nutrition, a highly trusted, fast-growing marque successful the wellness space, and this exclusive scope enables america to supply adjacent much prime and large worth to our customers."

The UK nutrient business, which went nationalist successful October 2024, presently offers 4 marque ranges – Applied Nutrition, ABE, BodyFuel and Endurance – with implicit 100 products sold successful much than 85 countries.

The institution operates a US part to enactment income done retailer Walmart. It has selling tie-ups with English and Scottish shot clubs, nonrecreational boxers and MMA athletes.

In November, Applied Nutrition reported yearly gross of £107.1m (today $144m) for the twelvemonth to 31 July, up 24.2% year-on-year.

Gross nett accrued 19.4% to £49.3m, portion adjusted EBITDA roseate 18.8% to £30.9m.

Operating nett was £28.1m, an 18.6% year-on-year increase. Basic and diluted EPS were reports astatine 8.4 pence compared to 7.5p a twelvemonth earlier.

"Applied Nutrition partners with Morrisons successful GLP-1 acceptable meals" was primitively created and published by Just Food, a GlobalData owned brand.

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