Amazon winds down most flagship AI models in strategy overhaul, Business Insider reports

1 month ago 26

Reuters

Tue, July 28, 2026 astatine 5:34 AM CDT 2 min read

July 28 (Reuters) - Amazon.com is revamping its AI strategy, winding down galore of its in-house AI models and sharpening absorption connected ‌a caller frontier-model effort, Business Insider reported connected Tuesday citing radical ‌familiar with the matter.

The institution has begun deprecating astir of its flagship Nova AI models, ​including the high-end Premier and Omni models, Reel video-generation model, and Canvas image-generation model, the study said.

Instead, Amazon is progressively moving resources toward a frontier-model development, led by researcher Pieter Abbeel, with frontier probe becoming a apical precedence this ‌year astatine the company, ⁠the study added.

The caller flagship exemplary is expected to debut astatine Amazon's "re:Invent" yearly league aboriginal this year, Business Insider said.

Amazon ⁠did not instantly respond to a Reuters petition for remark connected the report.

The determination comes conscionable days aft Amazon trimmed jobs successful its artificial wide quality (AGI) ​group, ​with a spokesperson saying past week that ​the institution was sharpening its ‌focus connected "the initiatives that substance astir for customers".

Amazon has struggled to make a buzz astir its Nova models the mode rivals OpenAI, Anthropic and Google have. The institution has alternatively doubled down connected providing important unreality and AI infrastructure for enterprises.

But Amazon is not abandoning Nova altogether and the ‌new frontier exemplary could look nether the Nova ​brand, Business Insider reported.

Amazon's Nova household of ​models besides includes Nova 2 ​Lite and Nova 2 Sonic models, arsenic good arsenic ‌Nova Forge — a work from Amazon that ​allows customers to ​build their ain AI models utilizing Nova.

Amazon's AGI efforts person undergone respective changes since they took signifier successful 2023. The institution consolidated its ​AGI enactment nether ‌longtime unreality enforcement Peter DeSantis successful December, and has seen respective ​top AGI executives depart implicit the past year.

(Reporting by Deborah Sophia ​in Bengaluru; Editing by Shinjini Ganguli)

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