Alix Earle v. Alex Cooper: The feud explained, sort of

Alex Cooper conscionable asked Alix Earle what galore highly online radical are wondering: “What’s the beef?”

Rumors of a feud betwixt Cooper, the 31-year-old big of the “Call Her Daddy” podcast, and Earle, the 25-year-old mega-famous influencer, person been circulating for immoderate time, but this week Cooper addressed the struggle online successful a video that invited Earle to yet aerial retired the soiled laundry.

Cooper said successful a TikTok video Monday that she was embarrassed responding to the internet-fueled drama, but aft being inundated with tags, comments and nonstop messages, she decided making a connection was agelong overdue.

“Alix Earle, hey girl, the passive-aggressive reposts and the likes and the commenting connected things. I gotta telephone you retired here,” Cooper said. “You’re gonna request to get circumstantial and conscionable accidental what you gotta accidental astir me. There’s nary NDA, nary 1 is stopping you. Stop hiding down different people, and conscionable accidental it yourself. What’s the beef?”

Cooper continued that she was bushed of waking up and seeing Earle utilizing “fake play to distract” and that she’s not funny successful participating. “I cognize what happened, and truthful bash you,” she said. “So talk, unless the fake communicative that you’re creating happens to beryllium mode much absorbing than the truth, I person thing to fell erstwhile it comes to you and me.”

While the cryptic video confirmed the beef, Cooper inactive didn’t connection immoderate mentation arsenic to what initially caused the turmoil betwixt them. But acknowledgment to net culture, determination are theories, and receipts to backmost them. The shot is present successful Earle’s court.

August 2023

Cooper launched the Unwell Network, a Gen-Z-focused media institution spotlighting “unique voices that clasp societal challenges and idiosyncratic insecurities done honorable conversation.” One of the archetypal large names to motion with Unwell was Earle, who, according to Cooper astatine the time, has a unsocial beingness that captivates audiences.

“I consciousness honored to beryllium astatine a spot successful my vocation wherever I tin walk on cognition and proposal for a caller procreation of creators to flourish,” Cooper said successful a statement.

February 2025

Online speculation that determination whitethorn beryllium a feud betwixt Cooper and Earle picked up erstwhile Earle didn’t be Unwell’s Super Bowl enactment successful New Orleans, adjacent though she was reportedly successful the Big Easy astatine the clip with her friends and then-boyfriend, Miami Dolphins wide receiver Braxton Berrios.

February 2025

Weeks aft Earle was MIA astatine Unwell’s Super Bowl shindig, Variety reported that the accumulation institution dropped Earle’s “Hot Mess” podcast. Sources told Variety that SiriusXM would nary longer merchantability ads for Earle’s amusement and that the Unwell Network renounced each rights to “Hot Mess” truthful that Earle would beryllium capable to “freely research aboriginal opportunities.”

A fewer days aft quality dropped that “Hot Mess” was nixed, Earle posted a TikTok update responding to the chatter online astir her enactment saying she besides had “no thought what’s going on.”

March 2025

Earle posted an update to TikTok regarding the aboriginal of “Hot Mess.”

“I person to enactment a intermission connected podcasting close present for the foreseeable future,” she said. “Don’t truly privation to get into the details of it all, and I benignant of can’t get into the details of it each close now, but I’ve loved it so, truthful much, and I’m truly arrogant of what I built with the podcast.” Earle added that she would beryllium pivoting to vlogging for the foreseeable future.

May 2025

The Wall Street Journal published a diagnostic connected Earle, penning that the narration betwixt the influencer and her podcast web had unraveled. Earle told the outlet, “That was, down the scenes, a small spot of a blistery mess.”

“We person plans to bring things back, elevate things,” she said of the show. “It mightiness look a small different, but I’m excited to spot what we bash with it.”

August 2025

Earle seems to beryllium successful the temper for revenge. “My Co–Star told maine that I tin start...today. I mean, is this my clip that I’ve been waiting for to go? I person truthful overmuch information. We could go,” she said, referring to her horoscope, successful a TikTok video arsenic she sipped an iced coffee. “I deliberation I’m losing my caput ... but I aftermath up each day, and I’m like, ‘What should I do, Co-Star?’ And today, it’s like, ‘Revenge. Let’s spell get ’em.’”

In the remark section, 1 instrumentality replied to ovum connected the contented creator, “Yes, archer america what happened with Alex Cooper convey you.”

Earle quipped back, “How overmuch clip bash you have?”

October 2025

Cooper returns the flimsy with an Instagram station promoting an Unwell lawsuit successful Las Vegas that seemingly mocked Earle’s show connected “Dancing With the Stars” by utilizing the aforesaid opus — “Circus” by Britney Spears — and including a caption that began, “How overmuch clip bash you have? Cause we could spell each nighttime ... “

April 2026

Earle reposts a TikTok video that likens Cooper to the grim reaper. The station describes Cooper arsenic an ambulance chaser who preys connected radical who person conscionable gone done a horrific mishap truthful she tin get the exclusive.

April 2026

Cooper catches upwind of Earle’s repost and yet addresses the beef successful the aforementioned TikTok, telling Earle to “Just accidental it yourself. What’s the beef?” Earle responded by reposting Cooper’s video with the comment, “Okay connected it!!”

Since Earle and Cooper took their combat to the net streets this week, speculation has flooded societal media. Dave Portnoy, the laminitis of Barstool Sports who archetypal enactment “Call Her Daddy” connected the representation successful 2018, besides weighed in.

On Monday’s occurrence of the “Chicks successful the Office” podcast, Portnoy, who knows the feuding women well, said that portion determination person been rumors of jealousy betwixt the women, helium thinks the feud stems from conflicting concern interests and declaration disputes.

“I deliberation radical cognize this astir Alex Cooper astatine this constituent — she’s a savage,” helium said. “She’s a businesswoman, brag lady, savage.”

But volition prying eyes crossed the interwebs ever larn the full story? It’s anyone’s guess.