'A CGI Embalming' — Xfinity's Jurassic Park Super Bowl Ad Features Digitally De-Aged Sam Neil, Laura Dern, and Jeff Goldblum

Super Bowl LX whitethorn inactive beryllium a fewer days away, but Xfinity has already released its Jurassic Park-themed advertisement that features a digitally de-aged Sam Neil, Laura Dern, and Jeff Goldblum.

Directed by Thor: Love & Thunder's Taika Waititi, the commercialized includes clips from the archetypal Jurassic Park intercut with caller scenes starring its starring trio — albeit with immoderate wonky CGI to marque them look 30 years younger.

While Xfinity's conception — what if Jurassic Park didn't spell wrong? — is fun, viewers are already criticizing the ad's odd-looking de-aging, which was worked connected by Industrial Light & Magic — the ocular effects workplace that besides de-aged Mark Hamill's Luke Skywalker successful The Mandalorian to a mixed response.

🚨 ‘JURASSIC PARK’ returns successful a caller advertisement for Xfinity 🚨 pic.twitter.com/W2xcg4NmGU

The commercialized begins with Jurassic Park's method systems failing, arsenic seen successful the archetypal movie. Luckily, present a jolly Xfinity technician shows up to plug successful a caller router, redeeming the day. With Jurassic Park present unfastened and operating safely, a CGI-faced Sam Neil goes dinosaur watching, portion a likewise altered Jeff Goldblum enjoys a upland of shrimp.

"Yes, uh, Wi-Fi finds a way," Goldblum says, lounging astatine the excavation with a tablet.

"He doesn't look similar a younger man," responded 1 instrumentality connected societal media, referring to the CGI down Sam Neil's de-aged look. "He looks similar a mannequin of a younger man, dreamed up by an AI that's lone ever seen '90s movies done a vaseline-smeared lens. It's a CGI embalming."

"The actors look truthful uncanny," wrote benmannxd connected reddit. "The Jurassic franchise is renowned for utilizing CGI to reanimate dinosaurs!" responded Pitbullpandemonium.

According to The Hollywood Reporter, the advertisement has been made imaginable due to the fact that Xfinity proprietor Comcast owns NBCUniversal. Jurassic Park is owned by Universal, portion NBC is airing Super Bowl LX.

"Bringing Jurassic Park backmost to beingness for this run has been an bonzer collaboration crossed Comcast NBCUniversal," said David O'Connor, main marque officer, Universal Entertainment. "For much than 3 decades, the franchise has captured the imaginativeness of audiences astir the world, and this concern with Xfinity allows fans to acquisition that satellite successful a wholly caller way.

"By combining the timeless characters and iconic moments of the archetypal movie with modern technology, we’re celebrating the bequest of Jurassic Park portion introducing it to a caller generation," O'Connor went on. "It’s a testament to the enduring powerfulness of the franchise and the benignant of creative, cross-company storytelling that lone NBCUniversal tin deliver."

Image credit: Xfinity.

Tom Phillips is IGN's News Editor. You tin scope Tom astatine [email protected] oregon find him connected Bluesky @tomphillipseg.bsky.social