4 Things to Watch With DECK Stock in 2026

• Deckers Outdoor's banal terms is down much than 50% this year.

• Weak user discretionary spending has weighed connected the stock.

• Its valuation looks attractive, provided the concern tin stabilize itself adjacent year.

• 10 stocks we similar amended than Deckers Outdoor ›

To accidental 2025 has been a disappointment for Deckers Outdoor (NYSE: DECK) is astir apt an understatement.

Deckers, the footwear banal that is champion known arsenic the genitor of Hoka and UGG, came into 2025 flying high, but disappointing guidance aboriginal successful the year, headwinds related to tariffs, and slowing maturation implicit the people of the twelvemonth sank the stock, making it 1 of the worst performers connected the S&P 500. As the illustration shows, the banal is down 53% twelvemonth to date.

Despite the mediocre performance, Deckers has been a semipermanent victor connected the banal market. Can the footwear banal marque a comeback successful 2026? Let's instrumentality a look astatine 4 cardinal factors to ticker adjacent year.

Deckers' challenges successful 2025 tin mostly beryllium attributed to weakening user spending successful the U.S., a occupation that has affected peers similar Lululemon and Nike, arsenic good arsenic different user discretionary companies similar Chipotle and Target.

Overall gross maturation slowed to 9% twelvemonth implicit twelvemonth successful its fiscal 2nd quarter, its astir caller report, but home income were up conscionable 1.7%. International sales, meanwhile, soared 29.3%, and present marque up much than 40% of revenue. Growth has been beardown successful China successful particular, but if home income stay weak, a comeback volition beryllium difficult.

In its full-year outlook, it called for low-teens income summation successful Hoka, but conscionable low-to-mid-single-digit income maturation successful UGG, indicating it's not expecting a speedy rebound aft maturation slowed to 9%.

While the company's home results whitethorn beryllium investors' superior focus, its maturation successful planetary markets is besides a cardinal portion of the semipermanent maturation story.

In the 2nd quarter, absorption called retired improvements successful China and the EMEA (Europe, Middle East, Africa) region, and the institution opened its archetypal store successful Germany, showing it inactive has important achromatic abstraction to penetrate.

Management besides noted beardown show from Hoka successful large European markets, arsenic the marque is gaining marketplace stock and seeing beardown maturation successful the direct-to-consumer channel.

Deckers has historically generated precocious gross margins, a motion of the spot of its brands and its estimation for prime products.

Despite the disappointing results successful the 2nd quarter, gross borderline improved from 55.9% to 56.2%, showing the institution didn't person to edifice to markdowns to merchantability product. Keep an oculus connected gross borderline successful 2026 to spot however the institution is handling immoderate weakness successful user request successful the U.S. If it tin clasp gross margins, that should beryllium seen arsenic a affirmative sign.